Pricing in advertising is often a complex and opaque process, but it doesn’t have to be.
By pricing according to deliverables, agencies can build trust and ensure that clients are getting exactly what they pay for.
Why Pricing Matters
Transparency: Clients appreciate knowing what they’re paying for. When prices are tied to specific deliverables, it removes ambiguity and fosters trust.
Fairness: Pricing according to deliverables ensures that clients are charged for the value they receive, rather than for inflated scopes or unnecessary services.
Implementing a Deliverables-Based Pricing Model
Define Clear Deliverables: Be explicit about what is included in each package or service. For example, specify the number of concepts, rounds of revisions, and final deliverables.
Align Expectations: Regularly communicate with clients to ensure they understand the scope and value of what they’re receiving for the price.
Conclusion
Conclusion: Pricing according to deliverables benefits both the agency and the client by ensuring transparency, fairness, and clear expectations. It’s a model that promotes trust and satisfaction on both sides.
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