Challenge
The client had an existing brand name but needed a strong, cohesive identity to help parents tackle a wide range of difficult topics with their children, from death and grief to everyday challenges like potty training and bullying.
They aimed to build a platform that could expand as they released more books over time.
Solution
We refined the brand by adjusting the name and introducing friendly mascots to make these conversations more relatable for kids.
The mascots help guide children through tough emotions as parents read together.
Additionally, we supported the project by crafting simple, engaging copy that aligns with the author’s vision, ensuring the messages—whether discussing sibling rivalry, feelings of loneliness, or fear of the dark—are easy for both parents and kids to explore together.
Timeline
From initial briefing to fully executed project (including rounds of revisions): 4 weeks.
Package(s) Used
Brand Identity Package
Zags 2024