Zags took on the task by redesigning not only the logo but the entire look of each Holy product. We moved beyond just the labels, crafting a cohesive product design that combined modern aesthetics with the brand's commitment to wellness. The fresh look captured the sleek, minimal design today’s consumers gravitate toward.

But design was just one part of the equation—Holy needed a voice that would speak directly to their core customers: people who see skincare as non-negotiable, a ritual they wouldn’t sacrifice for anything. Using insights from these skincare lovers, we developed the concept “Me Time, All the Time,” celebrating their dedication to self-care. This idea drove a local OOH campaign and print ads that connected with these skincare enthusiasts in a meaningful way.

To add another layer to the relaunch, we created a radio spot that offered a different kind of product sampling. Instead of traditional ads, we gave listeners 30 seconds of ad-free, calming sounds, reflecting Holy’s holistic approach to both beauty and wellness.

It was a simple yet effective way to introduce the brand’s values and make a lasting impression.